Product leader×Early-stage operational design×Force multiplier

Annette LynO'Neil

For founders who've already sold the vision — and now need the product to catch up.

I turn fresh funding into validated product, pairing product rigour and narrative skill with a muscular bias to action: especially useful when the stakes and the ambiguity are both high.

After the raise, the work changes.

The product strat needs structure.

Decisions need testable criteria.

we've got to separate the signal from all this noise.

You've proven that your venture has legs. Now let's get it leaping forward. I can help you convert that momentum into something not only sellable, but testable and investable.

If you're looking for a decorative advisor,

you're not looking for me.

I work with founders and early-stage teams who have real ambition and real constraints. Usually, one of these.

  • You've raised. Now capital has to become progress.

    I turn a loose vision into a coherent, shippable, navigable roadmap.

  • V1 is out. Traction is muddy.

    I find out whether it's a product, positioning or operating problem — and what to do next.

  • The next raise is coming.

    I sharpen your PMF signals, product logic and operational credibility.

  • Operational debt is piling up.

    I install structure — priorities, specs, metrics, feedback loops — without slowing the team down.

Story first. Then systems.

3→50Team scaled as COO, then CEO, at Clearview
3→9+Confidence in product goals at Ecologi — from below 3/10 to 9+
20+Years running high-stakes operations, from film sets to product teams
  1. 2025 — now

    CEO / CPO

    ∞CHPTRS ↗
    Sheffield

    Co-founded a fractional product & engineering partnership. AI-native, multi-agent delivery at the pace of a much larger team — with full IP handover and zero lock-in.

  2. 2023 — 25

    Head of Product

    Just ↗
    Brighton

    Product vision and roadmap across user, client and business needs. Brought in data-informed decisions through dashboards — clarity and rhythm without losing speed.

  3. 2022 — 23

    Product Lead

    Ecologi ↗
    Bristol

    Introduced product principles and built the first central product metrics dashboard. Moved confidence in product goals from below 3/10 to 9+.

  4. 2018 — 23

    COO → CEO

    Clearview ↗
    San Francisco / Remote

    Grew the team from 3 to around 50. Owned operations, investment logic and financial performance; advised early-stage clients on product, UX and data.

  5. 2003 — 20

    Producer / Logistician

    Film & commercial →
    UK & international

    Budgets, schedules, payroll and logistics for high-stakes, high-investment projects for the biggest names in media, including Channel 4, NBC Universal, Disney and Sky. Known miracle-worker.

My work thrives when the feet leave the edge.

I've led film productions, held COO and CEO roles and built product functions inside early-stage companies, sure. I've also spent years as a sponsored BASE jumper, skydiver and paragliding pilot. There's a beautiful throughline here:

Making complex, intense, uncertain environments, under enormous pressure, more intuitive, more aligned and more likely to result in a valuable outcome.

Your 10X teammate.

Product direction

  • Product strategy
  • Roadmapping
  • Prioritisation
  • Product discovery
  • PMF signal development

Operating system

  • Product specs
  • Feedback loops
  • Metrics & dashboards
  • Cross-functional rituals
  • Team alignment

Founder support

  • Founder advisory
  • Early-stage decision support
  • Org clarity
  • Product audits
  • Pre-raise product maturity

Narrative & signal

  • Messaging clarity
  • Information architecture
  • Copy strategy
  • User research synthesis
  • Decision communication

Let's talk